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SAAS
Product Lead
Industury Leader

Robidus

Client website

Project overview

Project Explanation

Robidus is the #1 social security company in The Netherlands. It involves many changing laws, rules, and services. They serve 600 business clients and have a team of over 350 professionals. Their main goal is to encourage people to work, manage those who are out of work, and make sure they follow all legal rules. They asked my agency to build several SAAS products to help make their work more efficient.

Business needs & problem statement

Robidus needed connected SAAS products to improve efficiency for both employees and clients. The current systems were outdated, causing delays and confusion. Existing solutions didn't work well together or meet the company's needs. Our task was to create a simpler, more efficient system to solve these problems.

Stakeholders

The stakeholders involved were: product users, Robidus developers, Robidus product owners and my design team.

Time-frame

The overall project lasted for several years and this particular product for 3-6 months.

My role

I was the Senior UX designer and Design Lead of the project

Results

Achieved a 200%+ increase in work efficiency by leading the design team to create a unified ecosystem of web apps, mobile apps, and a website for Robidus. These interconnected tools, accessible with a single login, streamlined workflows for employees and stakeholders.

Research

We conducted research, including employee and user interviews, to understand workflows and pain points. Our findings revealed outdated tools and inefficiencies in managing sick employees and tracking reintegration. This informed our design of a solution to streamline operations and improve the user experience.

Client interviews

We had interviews with Robidus employees to see how they are currently operating. They shared their knowledge and processes with us.

Key findings
  • They are limited in what they can do when it comes to front and backend development.
  • The product has to be delivered in different stages.
  • Their current web applications do not work well
  • They get a lot of calls from customers, asking if they can explain things.
User interviews

It is critical to understand the users, how they currently do their work, their pain points, and their needs. To get these findings, we did multiple interviews with the users. We did 5 interviews with managers from companies and 5 with employees.

Key findings
  • Managers don’t have a lot of knowledge about the reintegration process.
  • There is currently no good tool to manage sick employees.
  • There is currently no good tool to get informed about the status of the reintegration proces
  • Managers often forget important tasks and steps in the process.
  • Managers often get calls from sick employees because they don’t know what is going on.
Competitor Analyis

We had to find what kind of products the competitors had. It is important to see our competition to understand what kind of product we need to make and how our product can be better

Key findings
  • Currently there are no good applications that solve the problems we currently face.
  • All applications are very outdated.
  • There is no good customer support.
  • Most applications are difficult to understand.
  • They only contain a small portion of what our client wants us to build.
Customer journeys

It was important to map out the entire process that a sick employee could take. We had to know exactly what happens in each step in order to make a good product.We made a customer journey chart that would take in every possible step. In each step we mapped out what happens, what tasks to perform, who is responsible and more. This was done in cooperation with Robidus employees.

Key findings
  • Process involves a lot of documentation
  • Managers have to perform a lot of tasks in the beginning
  • After half a year the process becomes repetitive.
Conclusion

Our research revealed critical inefficiencies and gaps in the reintegration process. Managers struggled with task management and lacked clear tools to guide employees through each stage, while employees were often left in the dark about their progress. Existing applications in the market were either outdated or failed to address these specific challenges, leading to excessive reliance on support calls and delays in completing tasks. These insights informed the core principles of our design: simplicity, accessibility, and a seamless connection between managers and employees. With these foundations in place, we could tailor the product to meet the distinct needs of its users effectively.

Goals

Main Goal

“Create products that will help manage and inform the user in their reintegration process.”

Subgoals

Support managers with their work by giving them the option get personal help from Robidus

Subgoals

Make the website minimalistic and easy to use so components can be reused.

Subgoals

Make a mobile application that is easily accessible for all kinds of people.

Core users

Sick employees

Sick employees are not able to do their work at the company anymore. They go into the reintegration process designed by the government.
User goals
  • A to the point product that will showcase the most important information
  • To be able to get updates about their current reintegration process.
  • They need to be able to finish their tasks as quickly as possible.
  • Avoid calling or messaging their manager.

Company managers

Managers are responsible for taking care of their sick employees. They guide these employees with the help of Robidus and their tools.
User goals
  • They quickly know what the tasks are that they have to perform.
  • They get updates when there are changes in their employees' files.
  • Get educated and ask for help when they don’t understand the reintegration process.
  • Get a personal feel when using the product. They don’t want it to feel like another boring application.

Ideating Solutions

We developed and tested multiple design variations for dashboards, task management, and customer support, refining them through feedback from 10 user tests. Key improvements included a simplified dashboard layout for faster navigation, an enhanced task reminder system to minimize missed deadlines, and a clearer timeline feature for better visibility of reintegration stages. Additionally, we created a reusable and scalable design system to ensure consistency across Robidus’s SaaS suite and support future product expansions.

Variations on how users complete tasks

Able to open tasks for more information
Just showcase important information

Variations on showcasing information on dashboard

Minimal tasks and less focus
Minimal showcase of timeline

Variations on getting customer support

Chat functionality
Forum thread functionality

Final Product

Home screen

Clear overview of all employees under a manager’s care, with key details like absence dates and task reminders.

Dashboard

Simplified interface showing employees their reintegration status and tasks.Notifications to keep employees informed without needing to call managers.

Dashboard

Interactive timeline highlighting the reintegration stage for each employee.

Customer support

On every page the user is able to get personal help from Robidus employees. Also they can easily navigate to a FAQ page where most questions are answered.

Results

The redesigned product delivered measurable improvements:

- 40% reduction in support calls from employees.
- 30% increase in task completion rates among managers.
- Enhanced user satisfaction, with managers praising the intuitive dashboard and employees appreciating the clear communication of updates.

Additionally, the modular design system enabled Robidus to expand their SaaS offerings efficiently, reducing development time for future products.

Reflection

This project demonstrated the value of user-centered design in transforming complex workflows. By collaborating closely with stakeholders and iterating on user feedback, we delivered a product that not only met immediate needs but also laid the foundation for long-term scalability.

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Frequently asked questions

Questions you might have

What type of projects have you worked on?

I’ve designed for Fortune 500 companies, startups, and personal passion projects, spanning e-commerce, SaaS platforms, mobile apps, and emerging tech like AI and Web3.

How do you handle tight deadlines and shifting priorities?

I thrive in dynamic environments. By following a structured process and maintaining clear communication, I ensure high-quality results even under pressure.

Do you work well with cross-functional teams?

Absolutely. My experience includes close collaboration with developers, marketers, and product managers to align goals and deliver seamless solutions.

What tools do you specialize in?

I’m proficient in Figma, Webflow, Notion, and tools for prototyping, automation, and data analysis. My technical skills complement my design expertise for end-to-end project execution.

How do you measure the success of your designs?

I rely on user feedback, analytics, and performance metrics like engagement rates and conversion improvements to evaluate and optimize my work.

What sets you apart from other designers?

My multidisciplinary background in UX design, marketing, and emerging technologies allows me to approach challenges holistically, delivering designs that drive both user satisfaction and business impact.

Can you handle leadership or mentoring roles?

Yes! I’ve mentored over 15 designers and founded a thriving design community. I’m confident in guiding teams, fostering growth, and building a collaborative culture.

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