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About me

I stopped handing over Figma files. Now I ship the product.

I am Milan, a freelance product designer with nine years in software interfaces. I used to end a project on a design file and a handoff call. Now I design your marketing site and your web or mobile product and build them myself, in real code, with AI doing the heavy typing. There is no team behind this page and no agency behind me. That is the entire reason a project takes four weeks instead of fourteen.

The LDU marketing site and the Fraction client app, designed and built in this studio
Milan, who runs Midosu Studio

The numbers that matter here

  • 9years

    designing and building software interfaces

  • 13companies

    whose products I have designed, built or both

  • 1project

    at a time, from kickoff to live

  • 0handoffs

    between the design and the code

Milan, who runs Midosu Studio
MilanFreelance product designer, Midosu Studio

Who you are actually hiring

Milan. A designer who ships real code.

I started in the agency and enterprise end of this work, which is where I learned exactly how a four month project becomes a seven month project. It is almost never the difficulty of the work. It is the strategist handing to the designer, the designer handing to the developer, and every handoff costing days and losing detail.

So I removed the handoffs one at a time. First I drew wireframes in the shape of the HTML they would become. Then I wrote the front end myself. Now AI writes the first pass and I direct it, so the design and the working version come out of the same pass, in React, Next.js and Tailwind by default or in the stack your team already uses. A design file is no longer what I deliver. A working product is.

You can hire me in two ways. A fixed project: your marketing site and your product front end, live in four weeks. Or fractional: I am your product designer and builder by the month, without a salary, a job post or a notice period.

Based
Amsterdam and Bangkok. Available worldwide.
Builds in
React, Next.js, Tailwind, or your team's stack. Handed over as clean components.
Worked with
Adidas, McDonald's, Royal Canin, Rabobank, Rebels, LDU.
Runs
One project at a time. Never two.
I was really impressed with Milan and can only compliment him. He made really interesting designs, always showing good reasoning.
Maxim M.Technical Director at Rebels

Read the other six

The nine years

How I got from design files to shipped products.

Four weeks only sounds reckless if you have not already made the mistakes somewhere with a bigger budget. I made them at agencies, then in house, then on my own, and then I let AI take over the typing. Four chapters, in order, and what each one taught me.

  1. 01

    Agency and enterprise

    • Adidas
    • McDonald's
    • Royal Canin

    Design work inside big process, for brands where a page goes through six people before it exists. I learned what an enterprise interface has to survive, and I learned that almost none of the calendar is spent making the thing.

    The delay is the handoffs, not the work.

  2. 02

    In house, on product teams

    • Rebels
    • Robidus
    • Q Group

    Sitting with the engineers instead of throwing files at them. I started drawing wireframes in the shape of the HTML and CSS that would have to render them, and then writing that front end myself rather than describing it.

    A design is not finished until it is code.

  3. 03

    Freelance, design and build

    • Daily Paper
    • Oqium
    • In Gold We Trust
    • Circular Pioneers

    Marketing sites and product interfaces, scoped and shipped end to end by one person. This is where the four week shape actually appeared: not as a promise, but as what the calendar kept saying once nothing had to be handed to anyone.

    One person end to end is faster, and better.

  4. 04

    Midosu Studio, building with AI

    • LDU
    • My Active Age
    • Qonnections

    The same work, with AI in the build. I design the site and the product, build both in real code with Claude Code, and fix the scope, the price and the date before anything starts, with a written guarantee behind the date. Per project, or fractional by the month. One project at a time, because the guarantee is only worth something if there is nothing else on the calendar to lose it to.

    AI makes the build fast. Fixed scope makes the date honest.

How I work

Four rules, and the one thing I will not do.

One person, start to live.

The person who scopes the work is the person who designs it and the person who builds it, with AI doing the heavy typing. Nothing is handed over, so nothing is translated and nothing is lost. Every other rule on this page exists to protect that one.

0handoffs

Code is the deliverable. AI is the tool.

Not a folder of PNGs and not a Figma file for someone else to interpret. Real front end, in your stack, built with Claude Code and reviewed by me, handed over as components your team keeps using after I leave.

Scope is decided on day one.

The exact page list and the exact screen list are agreed in week 1 and do not change. Projects rarely run late because the work is hard. They run late because the list keeps growing.

One strong direction, not five.

You get a decision and the reasoning behind it, not a mood board to choose from. Two rounds of changes, in writing. That is what four weeks buys and it is a real trade.

And I will tell you when I am the wrong call.

Some work does not belong in a four week project, and pretending otherwise costs you more than a no does. If you are in this list I will say so on the first call rather than in week three.

  • Logos, brand books and naming. I do not do those.
  • Five rounds of stakeholder review. Four weeks does not survive it.
  • Research and user interviews first. Budget three months with an agency.
  • Someone in your standups daily. I am not an employee.

Start here

Tell me what you are building.

Eight short questions, one at a time. Most people are through it before their coffee gets cold.

  • About 2 minutes.
  • Nothing shared, nothing stored beyond my inbox.
  • A reply within one working day, or nothing at all.

Next start: next month. One project at a time.

Milan, who runs Midosu Studio

Milan. It is me asking, not a form.

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