The studio journal
Notes on what a website has to earn.
Seven pieces written for the people who pay for these builds: law firms, accountants, therapists and trades. What a site has to do before it covers its own cost, what to fix first, and what the numbers behind each fix actually are. No sequence and no lead magnet.
- pieces published
- 7pieces published
- topic, and no more
- 1topic, and no more
- average read
- 5 minaverage read
The archive
Everything I have written down.
Search the titles, or read it from the top. Newest first, and nothing here is behind an email address.
Showing 6 of 6 pieces.
Business6 min read
The Importance of a High-Converting Website for Professional Service FirmsFive things separate a website that collects visitors from one that collects enquiries. This piece walks the five, then the automations that stop the enquiries eating your week.
Business12 min read
Creative Website Design in Australia: Trends, Strategies, and Best PracticesThe long one. Australian design trends, the elements that carry a site, three worked examples, what agencies charge, and the three mistakes that undo all of it.
Business3 min read
Why Therapists Need to Improve Their Online PresenceMost people find a therapist by searching for one. This piece covers the four parts of being findable, and what each of them is actually for.
Business3 min read
Enhance Your Accounting Firm's Revenue with a Better WebsiteSeven changes to an accounting firm's website, in the order I would make them. Design first, then search, then the content that proves you know the work.
Business3 min read
Boost Your Law Firm's Revenue by Enhancing Your WebsiteThe same seven changes, written for a law firm. Design, SEO, content, speed, calls to action, testimonials and the booking form that catches the result.
Business3 min read
Boost Your Plumbing Business Revenue by Improving Your WebsiteA plumbing site has one job: be found on a phone by someone with a problem right now. Seven changes, ending with the booking form that has to work on that phone.
Lines from the archive
Five sentences, and where they come from.
One line pulled out of five of the pieces above, so you can pick the one worth twenty minutes without opening all seven.
- Transform Your Law Firm's Online Presence with a Proven Digital StrategyThe legal industry is more competitive than ever, and potential clients increasingly rely on online research before choosing a law firm.
- The Importance of a High-Converting Website for Professional Service FirmsStudies show that if your website takes longer than 3 seconds to load, 40% of users will abandon it.
- Creative Website Design in Australia: Trends, Strategies, and Best PracticesSmall business websites may range from AUD 3,000 to AUD 10,000, while more complex sites, such as e-commerce or custom platforms, can go as high as AUD 15,000 or more.
- Why Therapists Need to Improve Their Online PresenceThis is especially important for therapists offering specialized services that might not be widely available locally.
- Boost Your Plumbing Business Revenue by Improving Your WebsiteEnsure your website is mobile-friendly. Many customers search for services on their phones.
The list
One email when something new goes up.
Roughly one a month, written by me, with no sequence and no offer attached to it. Unsubscribing is a reply that says stop.